The administration of neutraceutical into the bloodstream has taken a quick and highly effective path, thanks to the R.A.S.E.R. (Rapid-Acting, Side-Effect-Reducing) Technology, which is developed to take advantage of the benefits the buccal mucosa delivery system. Buccal mucosa delivery is the absorption of products through the inner linings of your cheek and gum via a strip that is placed in the mouth. It allows medical substances to enter the bloodstream within 5 minutes as opposed to 30 minutes via the gastrointestinal route. This method has a superior rate of absorption, and comes in small, convenient packs. Currently more than 50 products are being researched and developed, while some are already gaining rave reviews, such as the antioxidants strip and electrolytes strip by Enlyten.